Every affiliate marketing program depends on the volume of visitors diverted to the affiliate program site. The more clicks, the more the chances of sales and hence more commission. The key is to attract more customers to your affiliate site.
How to enhance traffic?
There are heavy duty books written on this subject but the answer lies in a fundamental truth. Customers will only visit your site if they think they’ll find what they’re looking for. Therefore the key is to make them believe that your site and product offers them what they want.
There are several ways to boost traffic to one’s site, such as:
Funny videos: Very often humor does the trick for an affiliate program. Use humor in videos to get a customer’s attention. Then lead them on to the affiliate program site. This method usually has a high success rate.
Flashy banner ads: Banner ads have always been great at getting a customer’s attention. No matter what the topic the customer is reading about – even if it’s molecular theory – banner ads will get a person’s attention.
Blogs: There’s a reason why even the billion dollar companies aren’t missing out on blogs. Blogs are free, they’re great for diverting traffic and best of all can do what even an advertisement can’t! Try putting interesting content in the blog. Follow this up with a ‘teaser’ in the resource box to lead the customer to the affiliate program site. You can use a creative promotional catch phrase in the ‘resource box’ that’s specially provided for this purpose.
SEO: Also known as Search Engine Optimization, this is a way to improve your search engine rankings. By using strategic keywords that are commonly searched for by customers, you improve your chances at being listed in the top 10 search results. This ensures more clicks by customers and hence more commission!
Classifieds: It literally pays to have well thought out classified advertisements on the product you’re trying to sell. Customers are sure to visit the affiliate site.
Cloaking links: Many affiliate marketing wizards will tell you this is one of the best ways to divert more traffic. Cloaking links basically means disguising the hyperlink to make it look like a URL to your own website. In actuality, it’s a link to the product you’re trying to sell. This ensures more clicks, which in turn means more commission.
Unbiased product reviews: You can also write neutral, unbiased product reviews to promote your product. By not being self promotional, you gain credibility and customers are more likely to visit the affiliate website.
Press releases: Press releases have been used to market a product since time immemorial. These serve to create a buzz around your product, always keep the interest factor alive and best of all, keep reminding customers about your product.
A little bit on SEO and keywords
A lot of research has been done on keyword usage. There are certain phrases or words that are more commonly searched for when compared to others. This is what determines a website’s popularity on search engine rankings. Having well-spaced, strategic keywords helps list your affiliate website within the top 10 search results. This means better visibility for your product, more clicks and more commission.
Nowadays there are several tools and resources to help you research on keywords. Try and go for moderately searched keywords. Using too many common keywords risks your website being lost in the crowd of competitors and using less popular keywords means your site may never be listed in the top 10 or 20 results.
Most organizations are spending top dollar to increase their SEO rankings. They’re even hiring agencies to help them in this effort. There are several third party agencies who help optimize a website for better search engine rankings. Especially in today’s fierce competition, being within the top 10 can really make a world of difference.
About The Author
Nye Morgan is a successful work at home entrepreneur who has made money from several internet businesses. His latest project is the Online Entrepreneurs Toolbar, a 'must have' free download for people wanting to make money online. Get your copy at http://download.OnlineEntrepreneursToolbar.com/r/003
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